Urban, Affluent, Connected
Metropolis Digital Media (Metropolis) is an exciting DOOH (digital out of home) advertising media owner. Specialising in the Taxi market, Metropolis is also the designer, manufacturer and full service supplier, which makes it both highly versatile and unique. Metropolis prides itself in being Dynamic and Flexible – it will work with each and every client to deliver a bespoke solution best suited to the requirements of its campaign.
Metropolis provides a dynamic, flexible platform that allows advertisers to reach the right audience in the right place at the right time. Your high resolution advert can reach 3.36 million urban, affluent customers in just 4 weeks! To find out more about how Metropolis can help you, take a look at our media pack.
The TXi Media Pod™ Evolution II features two high resolution high definition displays that operate effectively in all ambient light conditions. Specifically designed to fit the proportions of London’s iconic black cab and to withstand the climatic and dynamic challenges of being “always on the go”, it provides unparalleled reach and stunning eye-level advertising.
Metropolis has its own Geo targeting platform and has partnered with Broadsign - a recognised OOH market leader in cloud based software to deliver the very best dynamic, bespoke and flexible DOOH advertising solution. It combines Broadsign’s player (resident in each of our Media Pod’s ) Administration and cloud-based campaign management software to facilitate smart content creation and targeting, and unparalleled accountability through Broadsign’s reporting suite.
As consumers spend less time in places where marketers have traditionally had an advantage in reaching them, and consumer attention is increasingly fragmented, location has become the new currency of marketing. According to Google more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go. (ScreenMedia)