Using the example loop, it is easy to forecast the minimum number of impacts for a campaign as follows:
- Every taxi is contracted to work 35 hours per week.
- Each Evolution II comprises two screens.
Provided they both carry the same campaign, we would expect a minimum of:4,200 Ad plays per week
- Each advert play is seen by, on average, 5 people*, therefore the total number of impacts for 1 advert for 1 taxi in 1 week is 21,000.
* 5 impacts is the average quoted by VeriFone, Brightmove and Ubiquitous