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Using the example loop, it is easy to forecast the minimum number of impacts for a campaign as follows:

- Every taxi is contracted to work 35 hours per week.
- Each Evolution II comprises two screens.

Provided they both carry the same campaign, we would expect a minimum of:4,200 Ad plays per week

- Each advert play is seen by, on average, 5 people*, therefore the total number of impacts for 1 advert for 1 taxi in 1 week is 21,000.

* 5 impacts is the average quoted by VeriFone, Brightmove and Ubiquitous

1 Taxi, 2 Screens, 1 week:
4,200 Ad Plays
21,000 Impacts

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