When the taxi’s ignition is switched on the Broadsign player starts and the content loop begins to play.
The anatomy of the loop – its length and composition – is determined within Broadsign Administrator. Likewise, Broadsign is used to determine the size of the campaign making it easy to segment the taxi estate.
Broadsign Administrator makes it easy to plan and verify availability, schedule content and execute campaigns. It also provides comprehensive reporting and facilitates real-time troubleshooting. Broadsign Cloud bridges the gap between Administrator and Player ensuring that campaigns stay in sync.