Jawad Siddiqui - Commercial Director
Jawad’s experience extends over 25 years and spans Mobile Telecoms, Digital TV platforms and the Digital Out Of Home (DOOH) sector. He specialises in new company start ups, business development, sales management and commercial roles. He has also run his own businesses.
He has a proven track record in bringing new products successfully to International markets including launching, trading and managing new digital products, often for new businesses, operating at board and senior level.
In particular, as UK Head of Digital at VeriFone Media, he brought VNET (the VeriFone Network) – an in-taxi entertainment platform - to London. Reporting into the VP of Media, New York, Jawad managed the regulator, negotiated deals with content providers (including BSKYB, who provided breaking news bulletins to the network) and sold the platform. Brands that advertised on the platform included the majority of the London Olympics 2012 partners and the top OOH sector spenders.
He has also launched digital channels in the Far East and Middle East and, prior to this, he launched his own digital TV channel (MK TV) and ad agency. He started his career as one of the original team that built Vodafone’s business division.