Taxi roof top advertising is designed to be viewed optimally by the public at close to medium range.
Taxi rooftop digital advertising in urban centres is highly effective by virtue of how and where taxi cabs operate. Taxi cabs spend the majority of their time moving at a slow pace in traffic. The TXi-Media Pod™ and its High Definition bright (backlit led) LCD screens is designed for what is categorized as close to medium proximity advertising, and the primary audience is the general public including city motorists. For example, a cab driving down Oxford street or any secondary street in London would be anywhere between 1 metre and 25 metres proximity from the viewing public. This is optimum and prime viewing for our TXi-Media Pod™ - from both sides of the street.