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Why outdoor?

The Outdoor advertising segment, worth over £1bn last year, is forecast to grow at 5% per annum. It’s unique “always on” presence achieves unparalleled recall amongst its target audience: the mobile, urban, affluent consumer.

Now that consumers are spending 25% more time out of home than 10 years ago, it is hardly surprising that 95 out of the top 100 advertisers use Out of Home (OOH) advertising.

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